During the previous lesson, we have learnt that there are four basic activities of design in the design life cycle model. This time, we have learnt another important topic which is the Hierarchy of Needs and Design.
The hierarchy that we are referring to is based on Maslow's Hierarchy of Needs. There are 5 sections in Maslow's Hierarchy of Needs which are stated in the diagram below:
We can also relate a product's design evolution based on this hierarchy. Lets take bags for example. Initially, bags were invented to fulfill its functionality only, which is to provide a medium for users to keep their things and easier for the users to carry their belongings around. Next, it fulfills the criteria of reliability when people start to improve the materials to make bags from paper bags to thick cushioned bags; depending on its function and type of objects it can keep. The bag evolution steps up into usability stage when the design is improved so that it is easy and comfortable to use.
Bags reached the proficiency stage when more types of bags were introduced such as laptop bag, ladies' hand bag, children school bag, shopping bag, travelling bag and so on. Users are offered with countless choices of bags to choose from, based on their needs and comfort. The design of bags continues to develop until the creativity stage, which focuses more on the aesthetic beauty of bag designs with other features such as leather bags, for instant. They also come with various colours, shapes and sizes that allows the user to choose according to their own style and taste of fashion.
That's all for this time! See you soon for the next lesson summary!
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